I’m not really sure why, we in Atlanta, pay so little attention to the critical details of a Home. These are the elements that bring the home to life and allow it to truly become inspiring. A builder friend of mine, who happened to be very successful at his profession, once told me that in order to succeed in our market, you have to build what the people are asking for. I believe that here in lies the dilemma. Most consumers are not aware of the finer treatments that go into a Well Composed Home and thus do not know what to ask for. You guys may remember that I have a passion for beautiful windows and entry doors. Well – I also hold interior doors in the same high regard. This is an area where we can have an incredible impact on the character of the Home for a relatively low material cost upgrade. Keep in mind, the labor end of things will be exactly the same as installing the cheap units. And, do you know what I am referring to when I speak of the “Cheap Units”. Basically, it is a what is commonly known as the masonite door. Or what I like to refer to as the paper door. A masonite door is a composition of layers of paper applied over a cardboard shell creating a formed profile that is supposed to resemble a raised panel door. Not very substantial at all. Amazingly however, these units are installed in at least 98% (my number based off of pure perception – absolutely not a hard fact) of the homes in this great city.
So how do we overcome this trend?
I will often speak to clients about the more subtle qualities of a true interior door like the solidness of the way in which the door closes, the heaviness of its feel or the depth of its details and yet unless someone can put their hands on the unit and see it in action, they have a hard time grasping the significance of these intricacies. Plus, without a personal, previous experience of living with such doors, my claims seldom seem to resonate. With all that being said, I believe the only way to capture the attention of the client is to show how such units will not only enhance the composition of the entire space but will also express both the personality of the homeowner and the home alike.
This room is amazing. Especially with the way the interior doors connect with the window and with the way the headband ties everything together. All of the pieces are integrated.
Thanks for checking in and as Always ~
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